Add contractor clients
Use shared education, helpful tools, and partner visibility to introduce your company to contractors who are already looking for ways to grow, sell, train, install, or operate better.
For contractor-facing companies and industry partners
Increase contractor engagement through collaboration.
We all want to earn more attention, trust, attendance, follow-through, and adoption from contractors.
360 Commercial Roofing helps partners create contractor-facing resources, webinars, content, and small collaboration projects that turn one introduction into ongoing engagement. We can often reach contractors more successfully through useful collaboration than by relying only on ad buys and cold outreach.
Increase contractor engagement
For companies already serving contractors, we can help improve attendance, follow-through, resource usage, adoption, and post-training conversations.
Collaborate instead of chasing
Contractors engage more when the outreach feels useful. We look for practical ways to work together that create value before asking for anything back.
What partners gain access to
The 360 Commercial Roofing ecosystem
360 Commercial Roofing is a contractor-focused ecosystem of audience reach, content creation, webinars, web development, practical tools, and industry relationship-building.
Top Roof Marketing powers much of the execution, but the broader collaboration gives partners access to the full 360 Commercial Roofing network of capabilities, ideas, and contractor experience.
Contractor audience reach
Commercial roofing content
Webinar hosting and promotion
Article and newsletter circulation
Skool and community-friendly sessions
Contractor-facing landing pages
Intake forms and lead workflows
Custom 24/7 chatbots
Sales and conversion resources
Web development support
Industry partner relationships
Choice Roof Contractor Group feedback
Built for the contractor-facing space
This can work for anyone who wants to reach more contractors
The exact collaboration can change depending on your audience, offer, and goals. The common thread is simple: contractors are more likely to engage when the experience is useful, specific, and easy to act on.
Training, adoption, and product conversations
Increase training attendance, strengthen post-training follow-through, and help more contractors understand when and how to use your product or system.
More demos, stronger use cases, and better education
Show contractors how your platform, service, or process helps them sell, operate, hire, document, communicate, or grow more effectively.
Guest sessions, Skool content, and practical resources
Bring contractor-facing education into private groups, webinars, workshops, local offices, or content libraries in a way that members can use right away.
Useful resources create engagement
We can help conceptualize and build almost anything contractors will actually use
The goal is to find the first helpful thing that gives contractors a reason to pay attention, respond, attend, share, ask questions, or take the next step.
Free contractor resource idea 24/7 Contractor Chatbot or FAQ Chatbot
One simple way to create value is to offer selected contractors a helpful chatbot they can use on their own website for a trial period.
This could be a 24/7 roofing chatbot that captures leads and answers service questions, or a simpler FAQ chatbot that helps website visitors understand the contractor’s services, service area, scheduling process, warranties, manufacturers, and next steps.
- Answer common questions
- Capture basic lead information
- Guide visitors toward inspections
- Support after-hours inquiries
- Explain project fit
- Create a helpful reason to engage
Field-ready documentation Fillable and Printable Roof Damage Inspection PDF
The inspection sheet is a fillable PDF that can also be printed and completed by hand. It gives contractors a structured way to document roof damage, roof condition, drainage, structural components, interior observations, and next steps.
The sample is a four-page roof damage inspection checklist covering customer and property information, roof type, installation and maintenance history, inspection reason, roof deck, roofing material, roof surface, weather damage, chemical damage, ponding water, general condition, sloped and flat roof sections, exterior and interior structural components, notes, and a field diagram area.
- Professional inspection process
- Consistent field information
- Better proposal handoff
- Digital or handwritten use
- Clearer follow-up records
- Partner-branded resource option
This can be adapted as a free contractor resource, training handout, partner-branded leave-behind, or internal sales support tool.
View sample PDF
Interactive concept example Estimators, calculators, quizzes, and interactive tools
The Energy Savings Estimator is one example of the kind of interactive tool we can conceptualize and build. The real opportunity is broader than one estimator.
Depending on the partner, we could build a calculator, readiness quiz, product fit guide, sales conversation tool, training recap experience, contractor scorecard, lead magnet, or interactive FAQ that helps contractors understand the next step.
- Energy savings estimators
- Product fit guides
- Training readiness quizzes
- Contractor scorecards
- Sales conversation tools
- Interactive FAQs
Training engagement Attendance, follow-through, and product adoption support
Many companies already have good training, good products, or good systems. The breakdown often happens before and after the training: not enough contractors attend, not enough questions are captured, and not enough attendees take the next step.
We can help build the surrounding engagement system: invitation language, landing pages, reminder emails, recap articles, follow-up resources, post-training checklists, rep handoff assets, and contractor-facing next steps.
Goal:
Turn a single training or webinar into a longer contractor engagement path.
Partner toolkits Videos, demos, proposal assets, diagrams, case studies, and templates
Joining a webinar or community session can be the beginning. Our real specialty is creating field-ready tools contractors, reps, coaches, trainers, and partner teams can actually use.
Mutual visibility
Feature each other through channels contractors already pay attention to
A good collaboration does not have to be complicated. It can start with one webinar, one group session, one article, one helpful tool, or one contractor resource that both sides can share.
Webinars + virtual sessions Bring useful contractor education to each other’s audiences
We can co-host a webinar, contribute a guest session, support a product or training demo, join a private community call, or create a more informal conversation that contractors can attend live or watch later.
Email + social + YouTube Turn one collaboration into repeated contractor touchpoints
A live session should not disappear after it ends. We can turn the collaboration into email content, an article recap, social posts, short clips, YouTube visibility, newsletter mentions, and follow-up resources.
The goal is to make one useful conversation continue working for both sides over time.
Community-friendly formats Skool groups, local offices, AMAs, trainings, and member sessions
For partners with Skool groups, coaching programs, sales communities, membership groups, or private contractor audiences, the collaboration can be shaped as a guest session, office hours discussion, live teardown, Q&A, training module, or resource drop.
This keeps the format flexible and lets the partner choose what best serves their audience.
Relationship-first collaboration Small projects that keep partners useful and top of mind
Not every collaboration needs to start as a large campaign. Sometimes the best first step is a helpful checklist, a landing page, a webinar recap, a free chatbot trial, a contractor resource page, or a small piece of content that solves a real problem.
Our goal is to stay useful, stay connected, and create practical contractor value wherever it makes sense.
Field-tested reach, content, tools, and contractor experience
Proof we build real contractor ecosystems
While proprietary manufacturer and industry collaborations cannot always be shared publicly, the 360 Commercial Roofing ecosystem provides proof of the contractor-focused platforms, resources, and relationships already built.
1,700+Active email subscribers
3,100+Social media followers
300+Contractors as clients
12+Years helping contractors
40+U.S. states + Canada
3M+Mailers sent
450+Educational blogs and articles
100+Templates and checklists
200+Websites built
Additional execution experience:
100+ webinars hosted, 80+ on-site videos, and countless handouts, websites, templates, training resources, and contractor-facing assets.
Speaking, webinars, and group sessions
Flexible education for online communities, webinars, and contractor groups
Most partners do not need a formal in-person keynote. They need useful contractor-facing sessions that work inside webinars, Skool groups, private communities, trainings, Q&A calls, and virtual events.
Contractor engagement session Where Commercial Roofing Leads Get Lost and How to Fix It
Commercial roofing contractors often invest significant time and money into websites, outreach, advertising, referrals, and sales activity, but many real opportunities are lost before an estimate is ever scheduled or a contract is signed.
This session shows where commercial roofing leads commonly break down and how contractors can fix those issues with practical systems they can implement right away.
- Intake quality
- Speed to response
- Internal handoff
- Follow-up consistency
- Source tracking
- Documentation
- Trust signals
- Sales process improvement
Manufacturer-focused session How to Increase Training Attendance, Engagement, and Product Adoption
This session would be built for manufacturers and product-focused companies that want more contractors to attend training, stay engaged after the training, and take the next step toward using or recommending the product.
The focus would be on the full engagement path: getting contractors interested, making the training feel worth their time, capturing questions, supporting reps, creating follow-up content, and turning education into stronger product conversations.
- Training promotion
- Contractor registration flow
- Better live engagement
- Post-training follow-up
- Rep handoff support
- Product adoption resources
Collaboration strategy session How Contractor-Facing Companies Can Create More Engagement Together
This session would be ideal for service providers, software companies, sales groups, coaches, communities, and associations that all want more contractor attention but do not want every touchpoint to feel like another pitch.
The session would show how to create useful collaboration paths: shared webinars, free resources, content swaps, referral-friendly education, community sessions, and follow-up assets that help contractors while strengthening the partner relationship.
About Jonathan Keim
Founder of 360 Commercial Roofing
Jonathan Keim is the founder of 360 Commercial Roofing and has spent more than 12 years helping commercial roofing contractors improve how they win attention, build trust, and turn opportunities into contracts.
His work has supported contractors in more than 40 states and includes more than 200 websites, countless industry-focused publications and sales resources, and more than 3 million targeted mail pieces.
Through ongoing collaboration with contractors in Choice Roof Contractor Group, along with direct interaction with building owners and decision-makers, Jonathan has developed a broad view of what drives contractor trust, response, and selection across different markets.
First collaboration options
Three easy ways to begin without cost
Guest Session or Webinar
Bring a useful topic to each other’s contractor audience through a webinar, Skool session, private group call, Q&A, training, or live conversation.
Best fit:Fast visibility, contractor education, and a simple first collaboration.
Free Contractor Resource
Start with a chatbot trial, FAQ assistant, inspection PDF, checklist, calculator, training recap, or resource built specifically for contractors.
Best fit:A tangible reason for contractors to engage with the partner.
Content + Follow-Up Collaboration
Turn one useful conversation into an article recap, newsletter feature, social posts, YouTube visibility, email follow-up, and a contractor-facing resource.
Best fit:Ongoing contractor touchpoints without making the partner do all the work.
Recommended starting point
Start with one useful contractor engagement idea.
The first collaboration does not need to be big. It just needs to be useful enough that contractors see a reason to pay attention.
1
Choose the contractor engagement goal: more clients, better attendance, stronger usage, more demos, or more follow-through.
2
Pick one useful collaboration format: webinar, group session, free resource, toolkit, article, or contractor-facing tool.
3
Use the first project to create value, learn what resonates, and decide whether to build the next step together.
The best partnerships usually start with one practical idea that helps contractors and gives both sides a natural reason to keep the conversation going.
Let’s build contractor engagement together
We are all trying to get in front of more contractors. Collaboration helps us do it with more value.
360 Commercial Roofing can help partners create useful contractor-facing resources, educational sessions, content, tools, and follow-up paths that make contractors more likely to engage.
The goal is simple: find the first useful way to work together, create value for contractors, and grow from there.
Start the conversation